Frequently Asked Questions (FAQs)

What’s with the hard-hitting emotional and graphic ads? Why not something more positive?

We get these questions a lot, and although ads like these may seem extreme, exposure to emotional or graphic advertisements is strongly associated with motivating smokers to make quit attempts. While, on the other hand, numerous studies have shown that advertisements not containing emotional or graphic messaging, have little to no effect on smokers making a quit attempt.1

What does this really mean? Quit attempts are what leads to successful quitting2. So the more smokers motivated to make quit attempts, the more successful quitters and the result is less pain, suffering and death caused by smoking.  

What new information are these ads really offering? Everyone knows cigarettes are bad for you.

While most know the danger of smoking cigarettes, it is still the leading cause of death in the United States, killing more than 480,000 Americans every year.3 These ads serve as a reminder of the dangers of smoking as well as inform smokers about resources available to help them quit.

Do you have additional questions concerning these ads? Tell us about it. Contact us here or by calling 1-866-NY-QUITS (1-866-697-8487).

Weight Worries (click here for more information)

About 2/3 of quitters will gain some weight, usually 10 pounds or less.

Your Triggers (click here for more information)

We pair smoking with the things that we do. We get used to lighting up while driving or after meals. It's time to keep track of your triggers so you can be ready for them when you quit.

Low Calorie Tips (click here for more information)

Choose sweet treats with less than 100 calories, such as a cup of strawberries, a peach, a frozen fruit pop, 1/4-cup raisins, 1/2-cup cottage cheese, or low fat yogurt.

Tobacco status image Facebook icon  Google plus icon  Twitter icon Have you quit, are you looking to quit? Tell us about it.

Quitline Messaging image

Did you know, talking to a quit coach can increase you success in quitting by 70%, talking with other smokers by 50%? Join the online community, or call 1-866-NY-QUITS (1-866-697-8487). Quit for you, quit for those you love.

1 Public Education Campaigns Reduce Tobacco Use, Meg Riordan, December 29, 2014,

2Roeseler, A., et al. (2010). "Creating positive turbulence: a tobacco quit plan for California." Sacramento, CA: California Department of Public Health, California Tobacco Control Program.

3CDC website, Frequently Asked Questions About the Tips Campaign,

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