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What new information are these ads really offering?

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  10. What new information are these ads really offering?

While most people know the danger of smoking cigarettes, it’s still the leading cause of death in the United States, killing more than 480,000 Americans each year. These ads serve as a reminder of the dangers of smoking, as well as inform people who smoke about resources available to help them quit.

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Marketing and Media Specialists

Do you have questions for our Marketing & Media specialists? Get in touch: Tony Astran, MPA, APR, TTS PR and Communications Manager(716) 845-8239Anthony.Astran@RoswellPark.org Contact Tony for media inquiries, connections to tobacco cessation experts, and additional Quitline resources. Patricia Bax, RN, MS, NCNTT Marketing and Outreach Coordinator(716) 845-4365Patricia.Bax@RoswellPark.org Contact Pat for information about the Quitline’s referral programs, […]
What’s with the emotional or graphic ads? Why not something more positive?

We get these questions a lot, and although ads like these may seem extreme, exposure to emotional or graphic advertisements is strongly linked to motivating people who smoke to make quit attempts. On the other hand, numerous studies have shown that advertisements not containing this emotional or graphic messaging have little to no effect on […]

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