Marketing and Media Specialists

While most people know the danger of smoking cigarettes, it’s still the leading cause of death in the United States, killing more than 480,000 Americans each year. These ads serve as a reminder of the dangers of smoking, as well as inform people who smoke about resources available to help them quit.

We get these questions a lot, and although ads like these may seem extreme, exposure to emotional or graphic advertisements is strongly linked to motivating people who smoke to make quit attempts. On the other hand, numerous studies have shown that advertisements not containing this emotional or graphic messaging have little to no effect on […]