We get these questions a lot, and although ads like these may seem extreme, exposure to emotional or graphic advertisements is strongly linked to motivating people who smoke to make quit attempts. On the other hand, numerous studies have shown that advertisements not containing this emotional or graphic messaging have little to no effect on quit attempts.
What does that mean? Quit attempts are what leads to quitting smoking successfully. The more people who smoke are motivated to make quit attempts, the more successful quits; and the result is less pain, suffering, and death caused by smoking.
