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The impact of Big Tobacco targeting

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LGBTQIA2S+, Black, African American, Hispanic, and Latinx communities have been aggressively targeted by the tobacco industry for many years. That targeting has had a devasting impact on many communities.1

Black or African American Of Black adults who smoke, 93% first tried smoking using menthol cigarettes.2 Learn more →[Menthol and Black or African American Communities]

Hispanic or Latinx Of adults who smoke, about 48% of people who identify as Hispanic use menthol cigarettes.3 Learn more →[Menthol and Hispanic or Latinx Communities]

LGBTQIA2S+ People who identify as LGBTQIA2S+ are more likely to try their first cigarette before age 13.3 Learn more →[Menthol and LGBTQIA2s+ Communities]

Truth Tobacco Industry Document, A HISTORY OF MENTHOLATED CIGARETTES ‘THIS SPUD’S FOR YOU’, Philip Morris Records; Master Settlement Agreement, October 23, 1993.
Cigarette Smoking and the Role of Menthol in Tobacco Use Inequalities for Sexual Minorities. Ollie Ganz, Cristine D Delnevo, Nicotine Tob Res. 2021;23: 1942–1946.
Differences in Subjective Experiences to First Use of Menthol and Nonmenthol Cigarettes in a National Sample of Young Adult Cigarette Smokers, National Library of Medicine, D’Silva J, Cohn AM, Johnson AL, Villanti AC. 2018;20: 1062–1068

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