Making billions, addicting millions.
In the 1920s, Lloyd ‘Spud’ Hughes had a cold and reached for a common cure for the time, menthol crystals. Later, putting the crystals away with his cigarettes – the flavors combined.
Since then, menthol cigarettes have been on the market. And as their popularity quickly grew, so did menthol tobacco products — and the fortune made by Big Tobacco.1
References:
1 FTC Report Finds Annual Cigarette Sales Increased for the First Time in 20 Years, First-ever reporting on flavored products finds menthol makes up more than half of smokeless tobacco sales, Federal Trade Commission, October 26, 2021
