There are many theories about the reasons individuals prefer menthol tobacco products, including:
We’re used to it! Menthol is in regular day-to-day life and known to relieve minor pain and irritation with its cooling effects.
Many people may think menthol cigarettes can be less harmful. Menthol cigarettes offer no health benefits.
Smoking menthol hides the negative effects of smoking, like throat pain, burning, and cough. This can provide a false sense of relief and reduce concerns about the dangers of smoking.
People who smoke may feel like the scent of menthol cigarettes is more socially acceptable than non-menthol cigarettes.
Menthol enhances the effects of nicotine on the brain and can make menthol tobacco products even more addictive.
Tobacco companies have relied on the soothing and cooling effects of menthol to make cigarettes more appealing.