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Why is menthol so addictive?

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Easy to addict. Hard to quit. Menthol has a cooling effect, making tobacco products – like cigarettes, snuff, e-cigarettes, and vapes – feel less harsh and easier to use. Menthol also suppresses our body’s natural urge to cough to clear our airways and improves the taste and smell of these products making them more attractive and easier to start using. Finally, menthol enhances the effects of nicotine, making the use of menthol products more addictive and more harmful.

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